Over the years, website design has ended up being a growing number of a prevalent ability. Long gone are the days when a " web designer" supervised of everything -from developing pages to writing content and promoting the site. All while making a good living out of this.
Today everyone is a web designer. Free and spent for software application permit to produce a total theme, or skin, for a web site with no knowledge of XHTML, CSS or Photoshop. Not to mention all the graduates from public and personal courses that were trained to develop website, pages and content management systems.
So it might appear like there's little to no factor to become a freelance web designer today. But this is not entirely true. As much the tools have advanced, they are still simply that: tools. They might randomize background images and develop a pleasing color pattern, however they do not have the mind and the skill of an individual.
And, unfortunately, so do lots of web designers that develop sites without any aesthetic value, hard to browse and take a look at. Websites, in one word, that can not transform their visitors into duplicated visitors. Likewise, in spite of owning perhaps the whole Innovative Suite, they just fire up Photoshop and overlook such a powerhorse as After Impacts is for Web Video development.
And that's all, the three suggestions that will help you in making a living from freelancing webdesign are already in front of your eyes, but let's have a look in detail to each one of them:
1. Offer worth just a experienced human can supply. Machines are great timesavers, and somebody utilizing a $100 application can produce twenty web websites quicker than you can plan the first. But they will all be similar, cookie-cutter produced, templates. The sort of site that does not show the site owner's goals and expectations. So make this clear, and spell it out on your LinkedIn profile or Facebook page: you do care for your client the method a factory-style designer will never ever have the ability to do.
2. Make sure you can design sites that convert. Conversion is everything when it concerns website design. And it does not stop at web marketing. Every web site wants its visitors to convert. Registering for the RSS feed, going to a sponsored link, or possibly simply considering the "Message" the website site owner is trying to spread out. Conversion can only be achieved when you plan the site for a extremely specific target visitor. And again this is something just an human can do. Start tidy, do not believe an eCommerce site needs to look business or a gaming site has to be bold and contrast. Instead, make it clear to your prospective employer that you'll offer him or her with an remarkable research study effort, much earlier than when you'll begin making a note of CSS rules and care for DOCTYPES.
3. Be on the forefront to brand-new innovations. Just a few years ago it was tough not to discover "flash intros" and pictures of people shaking hands. Now they have actually vanished from all the websites where trained, intelligent, web designers are at works. However they still live, and I can guarantee you one thing: those site's owners experience a lack of conversion that irritates them. Program them you can alleviate their pain with a case research study, or perhaps better a video case study. Chances are you own a cam, so have a excellent hairstyle, buy some licorice (it works wonders when it comes to enhancing your voice recordings) and tape-record a short section where you explain how and why they can benefit from a modern-day, well considered approach.
Do not overdo it with a Powerpoint presentation, keep it expert however on a personal level. And show, program, reveal them how an ugly site can be developed into a well oiled transforming device. All because you have actually invested a few hours looking at how to turn a fixed Photoshop logo into business looking video with After Impacts' 3D video camera motions and a bit of screen capturing.
In summary, all you have to do is to supply something an unskilled individual with the ideal tool can not offer: a creative, individual benefit. Of course this suggests you'll need to spend some nights in front of your Mac or Pc, scratch your head over After Results compositions or the ins and outs of digital video postproduction. But it's well worth it and will offer you a increase in no time. Remember this formula: Creativity plus Understanding equates to Success.